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Verification for organizations and households

Tags: organization, household, google business profile, verify, listing, review, two business days, domain
Organizations verify with Google Business Profile in one of two ways:
- Connect the Google account that manages your listing (one click; Google's consent screen names a broad permission because that is the only one Google offers — PinchHitterPool makes two read-only calls and never edits your listing).
- Or submit your listing's public link. A platform reviewer confirms the website on the listing matches your organization's registered website or email domain, within two business days. Both ways earn the same "verified" badge.

A household has no business listing: it verifies through its owner — the owner's LinkedIn, or the owner's card or ID check.

The address on a verified listing powers the "Location verified" badge. Verification means we confirmed control of a listing at that time — not anyone's conduct, and never a background check.
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